Privacy and Confidentiality

         Privacy has being an issue since new media came up. How our information is shared with other companies, groups, individuals with many purposes like marketing, studies, etc. Any information we put out there is used to either send us promotions about products or service that according to our sex, age, interests we could be interested in or to run some sort of background check to possible candidates to a job position, etc. We have as an example Facebook ads that targets people according to their age, ethnicity, education, location, etc and display ads on their profiles that might be of their interest. But in many cases we the users of these new media are the ones that put in risk our privacy. We share to much needless information that could get us in trouble, and if we add to that the fact that we seem to forget what privacy and confidentiality mean. We do not need to share every single aspect of our lives, where we live, where we are, some photos and/or videos. We also don't pay attention or do not care enough about learning how can we protect our information using the tools these new media provides like privacy settings such as limiting the access to our profiles to certain group. Nevertheless some aspects of privacy we can't control but the less we share the less we have to worry about how could this information could hurt us like for example, when we are looking for a job since it is known that companies check these new media to get some background info.